Home 
Navigation
Shuhei Yoshida, former head of Sony Interactive Entertainment's Worldwide Studios, recounts two particularly daunting moments in his extensive PlayStation career, both orchestrated by competitors Nintendo and Xbox.
In an interview with MinnMax, Yoshida described the Xbox 360's launch a year ahead of the PlayStation 3 as "very, very scary." The prospect of potential customers embracing the Xbox 360 and falling behind in experiencing next-gen gaming posed a significant threat.
However, Yoshida pinpointed Nintendo's announcement of Monster Hunter 4 as a 3DS exclusive as the "biggest shock" from a competitor. This was particularly alarming given the immense success of the Monster Hunter franchise on the PlayStation Portable, where it boasted two exclusive titles. The surprise was compounded by Nintendo's simultaneous $100 price drop on the 3DS, undercutting the PlayStation Vita.
Yoshida's reaction underscores the impact: "After launch, both Nintendo 3DS and Vita were $250 but they dropped $100," he recalled. "I was like, 'Oh my god'. And [then they] announced the biggest game... The biggest game on PSP was Monster Hunter. And that game is going to come out on Nintendo 3DS exclusively. I was like, 'Oh no.' That was the biggest shock."
Yoshida's retirement in January, after over three decades with Sony, has allowed him to share such previously undisclosed insights. He's also offered perspectives on Sony's live service strategy and the lack of a Bloodborne remake or sequel.
Latest Articles
Latest Games
