inZOI Sells 1 Million Copies in Week, Krafton Eyes Long-Term Franchise

inZOI, the latest offering from South Korean powerhouse Krafton, has stormed the gaming world by selling an impressive 1 million copies within just one week of its Early Access launch on Steam. This marks the fastest sales milestone for any game published by Krafton to date, highlighting the strong appeal and anticipation surrounding this new title.

Launched on March 28, inZOI quickly grabbed headlines due to an unexpected bug that allowed players to harm children within the game. Krafton swiftly addressed the issue, labeling it an "unintended bug" and promptly releasing a patch to rectify the situation. Despite this early controversy, inZOI has maintained a 'very positive' user review rating on Steam and achieved a remarkable peak of 175,000 concurrent viewers on Twitch, securing the third spot in the Games category. The game also surged to the top of Steam's Global Top Sellers List, hitting number one just 40 minutes post-launch.

The in-game user-generated content platform, Canvas, saw an overwhelming response with over 1.2 million participants and more than 470,000 pieces of content uploaded on the very first day. This enthusiastic engagement underscores the vibrant community that has quickly formed around inZOI.

IGN's Early Access review of inZOI awarded it a 6/10, noting, "inZOI is a visually striking life simulator with plenty of ambition, but not enough depth as of its Early Access launch." This feedback reflects the game's potential and areas for improvement as it continues to evolve.

Krafton's proactive approach to promoting inZOI and fostering open communication with its community has been pivotal in building trust and driving the game's momentum. The company highlighted the success of the inZOI global showcase and demo build in generating significant interest among players. CEO CH Kim expressed gratitude and excitement about presenting inZOI to a global audience and affirmed Krafton's commitment to nurturing it as a long-term franchise IP.

Looking ahead, Krafton plans to roll out future updates that will introduce new content, including mod support and new cities. All updates and DLC will be provided free of charge until the game's full release. In response to player feedback, Krafton has committed to swiftly implementing fixes for reported issues through hotfixes throughout April. The company acknowledges the scale of inZOI's global community as a "next-level experience" and admits to undergoing "some trial and error" in optimizing communication channels with its players.

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