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Take-Two Interactive, the publisher of Grand Theft Auto, was a driving force behind the introduction of the "$70" price point for AAA game releases. Concerns exist that they might push pricing even higher with Grand Theft Auto 6.
While the standard edition of GTA 6 might remain in the $70 range, avoiding a $80-$100 price tag, industry insiders suggest a premium edition priced at $100-$150 could be offered, potentially including early access.
According to Tez2, Rockstar/Take-Two will sell GTA 6 Online separately at launch, a first for the company. The story mode will be part of a "complete package" encompassing both online and offline components.
This separate online sale will influence the overall pricing. The question remains: how much of the base price will be attributed to the online component? And what will be the cost for story mode access for those who initially purchased only the standalone GTA 6 Online?
By offering a lower-priced online version, Take-Two could attract players unable to afford the $70 or $80 full game. This strategy is advantageous as these players could then upgrade to access the story mode. Furthermore, some players might desire the story mode but lack the funds for an upgrade, presenting another revenue opportunity.
Take-Two could further capitalize on this by offering a subscription model similar to Xbox Game Pass, leveraging GTA+. Players continuing to play the online component instead of saving for the story mode upgrade would generate consistent revenue, solidifying Take-Two's financial advantage.
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