Call of Duty Faces Backlash for Prioritizing Store Bundles Over Game Issues
Activision's recent promotion of a new Squid Game-themed store bundle has ignited a firestorm of criticism from the Call of Duty community. The tweet, boasting over 2 million views and countless angry replies, highlights a growing disconnect between Activision and its player base. The outrage stems from the company's apparent prioritization of in-game purchases over addressing critical, ongoing issues plaguing both Warzone and Black Ops 6.
Both titles are currently suffering from a range of problems, including rampant cheating in Ranked Play, persistent server instability, and other game-breaking bugs. This has led to a significant drop in player numbers on Steam, with over 47% of Black Ops 6 players abandoning the platform since its October 2024 launch. Prominent Call of Duty players, such as Scump, have even publicly declared the franchise's current state as its worst ever.
The January 8th tweet promoting the new bundle was met with immediate and widespread condemnation. Influencers like FaZe Swagg urged Activision to "read the room," echoing the sentiment of countless players who feel ignored. CharlieIntel highlighted the severe limitations imposed on Ranked Play by cheating, while other users, like Taeskii, vowed to boycott store purchases until the anti-cheat measures are improved.
The declining player count on Steam, though not reflective of all platforms, strongly suggests that the ongoing issues are driving players away. The contrast between Activision's focus on monetization and the neglect of fundamental gameplay problems is fueling the intense negative reaction, raising serious questions about the future of the Call of Duty franchise.