On February 24th, news broke of an Assassin's Creed Shadows leak, with numerous individuals streaming gameplay online a month before the official March 20th release. The GamingLeaksandRumours subreddit highlighted now-deleted social media posts showcasing pre-release physical copies and unauthorized streams on platforms such as Twitch.
Ubisoft, the developer and publisher, acknowledged the leak on the Assassin's Creed subreddit, urging players to refrain from spoiling the game for others. They stated that the development team is actively working on pre-launch patches, and that currently available online footage doesn't reflect the game's final quality. Ubisoft emphasized the negative impact of leaks on player anticipation, thanking the community for their efforts in mitigating spoilers. They concluded with a plea to avoid spoilers and promised further official announcements in the coming weeks, leading up to the March 20th launch.
This leak adds to Ubisoft's recent challenges with the Assassin's Creed franchise. The team previously apologized for unauthorized use of a historical recreation group's flag and for historical inaccuracies in Assassin's Creed Shadows' depiction of Japan. The game's release date was initially November, then shifted to February 14th, and finally to March 20th. Given Ubisoft's recent struggles with underwhelming sales and investor concerns, the success of Assassin's Creed Shadows is crucial for the company.