Royal Kingdom teams up with LeBron James, Kevin Hart for star-studded ad campaign

By now, if you've spent any time at all on YouTube, you've likely encountered advertisements for Dream Games' Royal Match. King Robert's thrilling adventures and close calls have significantly boosted the popularity of this match-three game. Now, its successor, Royal Kingdom, is taking a fresh approach with a star-studded celebrity advertising campaign that aims to replicate the success of its predecessor.

While celebrity endorsements are not a novel strategy, Dream Games is ambitiously targeting a broad spectrum of audiences with their latest advertisements. Whether it's showcasing LeBron James indulging in a secret session of Royal Kingdom while appearing to read a book, or Kevin Hart humorously outsourcing his acting roles to spend more time playing, these ads are designed to capture attention across various niches.

Royal Kingdom follows in the footsteps of the highly successful Royal Match, which was a major hit for Dream Games. The new campaign's goal is clear: to attract players beyond the traditional match-three gaming community.

While Dream Games may not yet rival the giants like King and their blockbuster Candy Crush, they have been steadily making an impact in the mobile gaming market for several years. Unlike other celebrity collaborations, such as Supercell's Clashamania event with the WWE, which focused on a specific audience, Dream Games are casting a wider net with their celebrity partnerships.

From a business perspective, both Royal Kingdom and Royal Match are proving to be significant successes in Türkiye. Beyond commercial achievements, features like wifi-free gameplay have resonated well with players worldwide.

If Royal Kingdom doesn't challenge you enough, don't despair. We've put together a curated list of the top 25 best puzzle games available on iOS and Android. No matter your skill level, there's something in there to test your brain.