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Marvel denies AI involvement in "Fantastic Four: First Steps" poster creation, despite fan speculation. The marketing campaign for the film launched this week with a trailer teaser and several social media posters. One poster, however, sparked controversy due to a seemingly four-fingered man.
Further fueling speculation, fans pointed out duplicated faces, inconsistent gaze directions, and oddly proportioned limbs, all commonly associated with AI-generated imagery. Despite this, a Disney/Marvel representative confirmed to IGN that no AI was used in the poster's creation.
The four-fingered anomaly has prompted various theories: the finger might be hidden behind the flagpole (though unlikely given the angles and proportions), or it could simply be a Photoshop error. Similarly, repeated faces could be a result of reusing background actors, a common post-production technique.
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Marvel's lack of specific comment leaves room for ongoing debate. The incident highlights the increased scrutiny surrounding AI use in film marketing and the potential for misinterpretations of post-production techniques. Further analysis of future promotional materials is anticipated.
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