Warner Brothers has made a significant move by removing its entire catalog of original Looney Tunes shorts from HBO Max, a decision that has left fans and animation enthusiasts reeling. These iconic shorts, which ran from 1930 to 1969, are emblematic of the "golden age" of animation and were instrumental in establishing Warner Brothers as a household name. The removal is part of a broader strategy to focus on adult and family programming, as children's content is reportedly not driving substantial viewership numbers on the platform. This shift in priorities seems to overlook the cultural significance of the Looney Tunes series, which has been a cornerstone of entertainment for nearly a century.
The decision to pull the Looney Tunes shorts comes on the heels of other controversial moves by Warner Brothers, such as the cancellation of new episodes of Sesame Street at the end of 2024, despite its long-standing role in early childhood education since 1969. While some newer Looney Tunes spinoffs remain available on HBO Max, the essence of the franchise has been stripped away, leaving a void for fans of the classic animations.
This development is particularly jarring given the recent release of the new film, "The Day the Earth Blew Up: A Looney Tunes Story," which hit theaters on March 14. Initially greenlit by Max, the project was sold to Ketchup Entertainment following the Warner Brothers and Discovery merger. The film's distribution by a smaller company with limited marketing resources has resulted in a modest box office performance, earning just over $3 million during its opening weekend across more than 2,800 theaters nationwide.
The timing of these decisions is curious, especially amidst the backlash from last year's handling of "Coyote Vs. Acme." Warner Brothers Discovery opted not to release the completed film, citing high distribution costs, a move that has been met with widespread criticism from the artistic community and animation fans alike. Actor Will Forte, a star of "Coyote Vs. Acme," expressed his frustration, calling the decision "f—king bulls—t" and stating that it made his "blood boil" due to its inexplicable nature.
The removal of the Looney Tunes shorts from HBO Max, coupled with the mishandling of recent projects, highlights a troubling trend for Warner Brothers. Fans are left wondering if the legacy of these beloved characters will continue to be respected and preserved in the years to come.