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Gordon Ramsay, the renowned chef, is the latest celebrity to join Supercell's roster of collaborations. He'll be featured in Hay Day, starting today, adopting a surprisingly calm demeanor. Ramsay will fill the role of the absent Greg, introducing new in-game events and features.
Supercell's previous collaboration with Erling Haaland paved the way for these celebrity partnerships, but Ramsay's involvement is a particularly unexpected and exciting development. He'll appear in-game alongside humorous trailers showcasing his newfound composure, even including an apology to former Hell's Kitchen contestants.
From today until the 24th, players can enjoy a range of new content, special events, and features added to celebrate Ramsay's presence in Hay Day. He'll temporarily replace Greg, who's supposedly gone on a fishing trip.
A Calmer Ramsay This collaboration marks a departure from Ramsay's typically fiery on-screen persona. While surprising, it's not his first foray into mobile gaming, as he previously released mobile apps based on his TV shows. However, his appearance in Hay Day further emphasizes Supercell's increasing focus on real-life celebrity collaborations.
This strategy seems particularly well-suited to Supercell's audience, which tends to be older and more diverse. The inclusion of recognizable celebrities likely resonates strongly with this demographic.
New to Hay Day? Check out our helpful guide packed with tips and tricks to master the game's mechanics and more!
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