Xbox and Halo Gear Up for 25th Anniversary Celebrations
With the 25th anniversary of the first Halo game and the Xbox console fast approaching, Xbox has confirmed major celebratory plans are underway. This was revealed in a recent interview where the company also discussed its expanding business strategy, particularly in licensing and merchandising.
Xbox's Ambitious Licensing and Merchandising Plans
Xbox has massive plans for Halo's anniversary, according to John Friend, head of consumer products. In an interview with License Global Magazine, Friend highlighted Xbox's growing focus on licensing and merchandising, mirroring successful strategies employed with franchises like Fallout and Minecraft, which have seen successful TV and movie adaptations.
Friend confirmed that significant plans are being developed for the 25th anniversary of both Halo and the Xbox console. He emphasized the importance of celebrating the rich history and engaged communities surrounding these iconic brands. However, specific details about the anniversary plans remain undisclosed.
The significance of Halo's 25th anniversary (2026) extends beyond its impressive $6 billion revenue. Halo: Combat Evolved, launched in 2001, was the pivotal launch title for the original Xbox console. The franchise has expanded across various media, including novels, comics, and the recently acclaimed Paramount+ TV series.
Friend stressed a thoughtful approach to anniversary celebrations, emphasizing the need to understand the franchise and its community to create engaging experiences for fans.
Halo 3: ODST's 15th Anniversary
Meanwhile, Halo 3: ODST recently marked its 15th anniversary with a commemorative 100-second YouTube video. The video reflects on the game's impact and invites players to revisit the Rookie's mission.
Halo 3: ODST is playable on PC via Halo: The Master Chief Collection, which also includes Halo: Combat Evolved Anniversary, Halo 2: Anniversary, Halo 3, Halo: Reach, and Halo 4.