Analyst Matthew Ball's controversial assertion that a $100 price point for AAA titles could revitalize the gaming industry sparked a debate. To gauge player willingness, a survey was conducted. The results? Surprisingly, over a third of nearly 7,000 respondents indicated they'd pay $100 for a standard edition of the upcoming Grand Theft Auto VI, despite Ubisoft's current practice of pushing for expanded editions.
Ball's statement, which recently gained widespread online attention, posited that a price increase to $100 could be a crucial step for publishers like Rockstar and Take-Two, potentially setting a precedent for the industry.
Rockstar's confirmed 2025 update for Grand Theft Auto V and Grand Theft Auto Online aims to bring the PC version in line with the PS5 and Xbox Series X|S versions. While specifics remain undisclosed, the update likely encompasses more than just visual enhancements.
The possibility of extending the GTA+ subscription service, currently exclusive to PlayStation 5 and Xbox Series consoles, to PC players is also on the table. Additionally, features absent from the PC version of Grand Theft Auto Online, such as Hao's high-speed vehicle modifications, could be introduced. This suggests that advanced vehicle customization options may soon become available on PC.