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Director Andy Muschietti attributes the box office failure of his DC Extended Universe film, "The Flash," to a lack of broad appeal. Speaking to Radio Tu, and as reported by Variety, Muschietti stated the film didn't connect with all four audience quadrants (males under 25, males over 25, females under 25, and females over 25) – a necessary condition for justifying its $200 million budget. He highlighted a significant factor: "a lot of people just don’t care about the Flash as a character," particularly among female audiences.
Muschietti acknowledged other contributing factors to the film's underperformance, including negative critical reviews, CGI criticisms (especially concerning the recreation of deceased actors), and its release within a dissolving film universe.
Despite "The Flash's" struggles, DC Studios has retained Muschietti to direct "The Brave and the Bold," the inaugural Batman film in James Gunn and Peter Safran's revamped DC Universe.
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