Candy Crush partners with Pat McGrath for new lipstick, glosses, nail polish launch

When discussing the giants of mobile gaming, few can rival the dominance of Candy Crush Saga. This powerhouse not only boasts significant corporate backing but also a profound impact on popular culture, which is about to expand further through an exciting collaboration with the renowned makeup brand, Pat McGrath.

It's quite astonishing that this marks the first time Candy Crush has ventured into the cosmetics market. Soon, fans will have the opportunity to purchase a range of Candy Crush-themed beauty products, including lipsticks, glosses, and nail polishes. Yet, the most dazzling aspect of this launch is the inclusion of a jaw-dropping prize: three randomly selected online orders will come with a $10k diamond-encrusted Candy Crush-themed ring. The new product line will be available starting February 27th.

**Diamonds are forever**

This bold move harks back to a time before influencer partnerships dominated branding strategies. By simply adding a diamond-encrusted ring to three random online orders, the campaign promises to create a buzz and stir excitement among consumers. It's a testament to how far gaming merchandise has come, evolving from simple t-shirts to luxurious diamond jewelry.

For those who aren't fans of Candy Crush Saga, there's still something for you. If you're nostalgic for simpler gaming experiences, why not dive into the retro, challenging platformer Jump King? Highly praised by Will Quick with a gold-star review, it's a perfect test of your platforming prowess and patience.