e.l.f. Cosmetics and Skincare

Discover beauty for every eye, lip, and face! Join our Beauty Squad to unlock festive rewards and surprise drops throughout the season.

Welcome to the e.l.f. beauty-verse! From viral lip oils to highly effective skincare, our app offers the best in beauty. Shop, share, and explore your favorite e.l.f. products, and discover new must-haves with features like Virtual Try-on, Shade Matching, and Shoppable Stories.

Glow wild! This is your space to explore.

Join Our e.l.f. Beauty Squad Rewards Program

Our FREE loyalty program offers multiple ways to earn points redeemable for free products and amazing rewards. Beauty Squad perks include:

• Earn points ANYWHERE you shop by uploading your receipts to the app.
• Redeem points for free products, discounts, or gift cards to your favorite stores and restaurants (Chipotle, Target, Ulta, Amazon, Walmart, and more).
• Enjoy early access to new drops and sales.
• Receive a free gift and double points during your birthday month.
• Access exclusive member-only content, including our Hot as e.l.f. chart and Squad Sign quiz.*
• Level up your tier for even more exclusive perks, such as free shipping (Icon members).

Get Extra Without Paying Extra

Enjoy instant access to weekly e.l.f. ads, gifts with purchase, and special offers on makeup and skincare.

e.l.f. Shoppable Stories

Stay updated on the latest drops and discover new holy grail products.

Find Your Perfect Shade with Virtual Try-On

Virtually try on your favorite products and find your perfect shade matches.

Swipe to Like

Swipe right on makeup you love! Discover and explore your favorite clean beauty products and build your wishlist using our "Swipe to Like" feature.

Get Instant In-Store Help

Use the barcode scanner at your favorite retailers to virtually try on shades, watch tutorials, and learn about ingredients.

Stay in the Know

Opt in for push and in-app notifications to be the first to know about exclusive offers, new arrivals, and upcoming sales.

Track Your e.l.f. Orders

Review your order history and track your deliveries. Use the store locator to find the nearest store carrying e.l.f. clean makeup and skincare.

Share the e.l.f. Love

Share makeup and skincare product looks directly from the product page or virtual try-on page.

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e.l.f. makes the best of beauty accessible to everyone. Download the app and join us!