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Ubisoft confidently reports strong preorder numbers for Assassin's Creed Shadows, despite its challenging development and marketing journey. Their latest financial report indicates preorders are comparable to those of Assassin's Creed Odyssey, a top performer in the franchise.
Ubisoft CEO Yves Guillemot expressed unwavering confidence, emphasizing the company's complete focus on the game's March 20th launch. Early previews have been generally positive, highlighting the compelling narrative, immersive experience, and the effective dual-protagonist gameplay. Guillemot praised the development team's dedication, calling Shadows the franchise's most ambitious installment yet.
Originally slated for a November release, Shadows faced two delays, first to February 14th, and then to its current March 20th launch date. The game carries significant weight for Ubisoft, not only as the long-awaited Japan-set title and the first mainline Assassin's Creed game since 2020, but also as a crucial title for a publisher facing recent setbacks and investor concerns.
The marketing campaign hasn't been without its difficulties. The development team issued apologies for historical inaccuracies in its depiction of Japan and for unauthorized use of a historical recreation group's flag. Further controversy arose when PureArts withdrew an "insensitive" collectible statue. These incidents, coupled with the delays, have understandably fueled fan impatience.
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