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Home >  News >  Ubisoft brings the hype to Assassin's Creed Shadows… sort of

Ubisoft brings the hype to Assassin's Creed Shadows… sort of

Author : Hannah Update：Mar 17,2025

Ubisoft brings the hype to Assassin's Creed Shadows… sort of

Ubisoft's next big release, Assassin's Creed Shadows, drops next Thursday, and its performance could significantly impact the company's future. A new video, curiously labeled a "TV commercial," was recently uploaded to Ubisoft's official YouTube channel. While the video itself is undeniably high-quality—smooth, cinematic, and visually striking—its presentation as a TV ad on YouTube is unusual. This unconventional approach raises questions about Ubisoft's marketing strategy for this crucial title. While there's nothing wrong with traditional media advertising, the choice to release a TV spot on YouTube feels slightly off-kilter.

However, setting aside the marketing strategy debate, the video effectively highlights the distinct gameplay and fighting styles of the two protagonists. The depiction of Japan is breathtaking, though a one-minute cinematic can only offer a limited glimpse of the full game. Ultimately, the true measure of Assassin's Creed Shadows will only be revealed upon its release.

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