- Squishmallows Match brings the iconic collectible plush toys to mobile gaming
- Experience fast-paced match-three gameplay
- Build your digital Squishmallow collection and discover limited-time seasonal characters
The mascot character market continues to expand rapidly. While Hello Kitty once reigned supreme, numerous challengers like Labubu, Beanie Babies and Squishmallows have emerged. These adorable plush characters now star in Squishmallows Match, a brand-new mobile match-three game!
Launching September 2nd on iOS and Android (with pre-registration currently open), Squishmallows Match feels like an inevitable mobile adaptation. The colorful match-three format perfectly complements these cheerful plush toys' universal appeal with its accessible, score-driven gameplay.
The game faithfully replicates Squishmallows' collectible nature, letting players acquire numerous variants of these distinctively squishy toys. Players in the Philippines, UK and Canada can already enjoy the game through its ongoing regional soft launch.

The Sweet Appeal of Squishmallows
Squishmallows Match delivers exactly what fans expect - colorful layouts and energetic matching action that will delight existing collectors while attracting casual players.
For dedicated Squishmallow enthusiasts, the game offers additional depth through exclusive digital releases and seasonal content, creating new ways to expand collections beyond physical plush toys.
If this match-three experience leaves you craving more puzzle action, explore our curated selection of the best iOS puzzle games!
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