Pokemon recognized as the most influential entertainment brand in Japan in 2024

GEM Partners, a marketing agency, has released the results of a comprehensive survey measuring brand reach across seven media platforms in Japan. The survey, conducted monthly with 100,000 participants aged 15-69, utilizes a unique "reach score" to quantify daily brand interactions via apps, games, music, videos, and manga. Pokémon secured the top spot, achieving a remarkable 65,578 points.

Pokémon's dominance is largely attributed to its strong performance in the App Games category (50,546 points, representing 80% of its total score). The enduring appeal of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket significantly contributed to this success. Additional points were earned through Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, such as the partnership with Mister Donut, and the rising popularity of collectible card games further boosted brand visibility.

The Pokémon Company's 2024 financial report underscores this growth, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These impressive figures solidify Pokémon's position as a leading and rapidly expanding brand within Japan.

The Pokémon franchise encompasses a diverse range of media, including video games, animated shows and films, trading card games, and various other products. The franchise is managed collaboratively by Nintendo, Game Freak, and Creatures, who established The Pokémon Company in 1998 to oversee all brand activities.