Hyundai partners with Kartrider Rush+ for exciting new collaboration

When it comes to showcasing a new vehicle, car manufacturers have a plethora of options at their disposal. From slick advertising campaigns to celebrity endorsements, the choices are vast. However, Hyundai has opted for a unique approach by teaming up once again with the popular mobile game, KartRider Rush+. This collaboration brings the innovative Insteroid concept car into the game as a new kart, designed by the Hyundai Motors Europe Design Center and inspired by the INSTER, an electric SUV from Hyundai.

But the Insteroid isn't the only exciting addition. Players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector, both sporting the vibrant GOGOGOrange color scheme. To celebrate this collaboration, an in-game event is running until April 28th. By using a Boost Shard at least once during the event, players will be entered into a draw to win 30 Lucky Star Jewels, which can be exchanged for various items through the Starlight Treasure Hunt.

It's worth noting that the Insteroid isn't just a digital kart; it's also a real-world concept car. While it's not slated for immediate production, its presence in KartRider Rush+ serves as a powerful promotional tool. In my opinion, it's a far more stylish addition than the Cybertruck seen in Fortnite.

If this latest collaboration with Hyundai doesn't pique your interest in KartRider Rush+, you might want to explore other new mobile games. Check out our list of the top five new mobile games to try this week and discover what else has been launched over the past seven days.