Hitman: World of Assassination Reaches 75 Million Players, Fuels Future Projects
IO Interactive proudly announced that Hitman: World of Assassination has surpassed a remarkable 75 million players. This achievement encompasses players who utilized the free starter pack and those who experienced the game via Xbox Game Pass during its two-year tenure on the service. This milestone solidifies World of Assassination as potentially IO Interactive's most successful title to date.
It's important to note that World of Assassination is a compilation of three individual games, not a single title. Following the release of the trilogy's third installment, IO Interactive cleverly bundled the three games into one package, while maintaining the option for individual purchases. This combined trilogy relaunched on PC and consoles in January 2023 and expanded to the Meta Quest 3 in September 2024.
On January 10th, IO Interactive celebrated this "monumental" achievement on Twitter, highlighting the studio's current robust financial standing. While specific contribution breakdowns weren't provided, Hitman 3 is likely a significant contributor, considering past sales data indicating its outperformance in key markets compared to its predecessors.
The Impact of Xbox Game Pass and the Free Starter Pack
The 75-million-player milestone is largely attributed to the game's two-year availability on Xbox Game Pass (ending January 2024) and the readily available free starter pack offered since the 2021 release. Free demos for the first two trilogy entries also played a significant role in expanding the player base.
Hitman's Future: A Temporary Hiatus
While Hitman: World of Assassination continues to receive regular updates (including Elusive Targets), IO Interactive's current focus on the franchise appears limited. The studio is presently diverting its resources to two new projects: Project 007, a James Bond game in development since 2020, and Project Fantasy, a new IP announced in 2023, venturing into a fantastical setting.