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As the anticipation for more Grand Theft Auto 6 news continues after the release of Trailer 1 in 2023, a former Rockstar developer has suggested that no further trailers should be released before the game's launch.
Rockstar released GTA 6 Trailer 1 to record-breaking viewership in December 2023, but has not released any additional content since then. This prolonged wait has led to a flurry of increasingly outlandish conspiracy theories among fans eager to predict the release date of GTA 6 Trailer 2. These theories have included counting the holes in Lucia’s cell door net, the bullet holes in the car from Trailer 1, and even analyzing registration plates. The most notable theory, the ongoing moon watch, accurately predicted the announcement date of GTA 6 Trailer 1, but was debunked as a hint at the release date for Trailer 2.
So, when will GTA 6 Trailer 2 be released? Take-Two boss Strauss Zelnick has hinted that fans might have to wait until closer to GTA 6’s release date, currently slated for fall 2025, for their next glimpse of the highly anticipated game.However, former Rockstar Games technical director Obbe Vermeij, who worked on the series up until 2008's Grand Theft Auto 4, stated that if it were up to him, he would not release any more trailers for GTA 6. “If it was my call I wouldn’t release any additional trailers,” he tweeted. “There is more than enough hype around VI and the element of surprise is going to make the release only bigger as an event.” In response to a user suggesting that Rockstar might announce the GTA 6 release date without further trailers, Vermeij called it a “boss move.”
Despite the first trailer being labeled as GTA 6 Trailer 1, suggesting more trailers might follow, plans can change. Rockstar might prefer to focus on finalizing GTA 6 for its 2025 release rather than releasing another trailer that would be meticulously analyzed by fans.
Vermeij also shared insights into Rockstar's decision-making process, noting that the company decided to delay GTA 4 in July 2007, just three months before its original release date. He suggested that a similar "decision day" for GTA 6 might occur around Take-Two’s August earnings report.
99 Details in the GTA 6 Trailer - Slideshow
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In an interview with Bloomberg in March, Zelnick explained the secrecy around GTA 6’s release date, stating, “The anticipation for that title may be the greatest anticipation I’ve ever seen for an entertainment property. And I’ve been around the block a few times and I’ve been in every entertainment business there is. We want to maintain the anticipation and the excitement. And we do have competitors who will describe their release schedule for years in advance. And we found that the better thing to do is to provide marketing materials relatively close to the release window in order to create that excitement on the one hand and balance the excitement with unmet anticipation. We don’t always get it exactly right, but that’s what we are trying to do.”
Mike York, a former animator at Rockstar New England who worked on Grand Theft Auto 5 and Red Dead Redemption 2, suggested on his YouTube channel that Rockstar is intentionally fueling conspiracy theories by remaining silent about the game and the release of Trailer 2. “They're reaching and pulling and trying to come up with these really cool theories to decipher when the next trailer will be,” he said. “Specifically Rockstar, they're very secretive about what they do, and this is a really cool tactic because it creates allure and it creates mystery and it creates people talking about it without them having to do anything. The more they're silent the better it is, because the more people will be antsy and want to talk about it and have this feeling of not knowing what's going to happen.”
AnswerSee ResultsYork further explained that Rockstar's silence is a deliberate marketing strategy to keep fans engaged and speculating. “They could easily release the trailer date and be like, ‘Hey this is when the trailer's coming out,’ but they don't do it. And they don't do it on purpose because it's a really, really good marketing tactic. If you think about it, it creates these really cool theories. This brings the fans together. This is a really cool way to get fans to talk about your game when you’re not releasing anything yet, in-between the times. All these theories are great. They only create hype, they create talk, they create mystery behind the games.”Zelnick’s comments also suggest that GTA 6 Trailer 2, if it exists, might not be released until closer to the game’s fall 2025 release date, assuming no delays occur. As fans eagerly await more news, they can explore IGN’s coverage on various related topics, including an ex-Rockstar dev's prediction about potential delays, Zelnick’s thoughts on the future of GTA Online post-GTA 6, and expert opinions on whether the PS5 Pro will run GTA 6 at 60 frames per second.
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