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Home >  News >  The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to \"become the cat\"

The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to \"become the cat\"

Author : Connor Update：Jan 05,2025

The Battle Cats celebrates 12 years of quirky cat-fueled tower defense action! To mark this milestone, developer Ponos has launched a new Sengoku-era ad campaign, blending historical artistry with the game's signature bizarre humor.

This isn't your average mobile game anniversary. Featuring ninja cats, fish cats, and even a "Gross Cat," The Battle Cats' unique charm has kept it thriving in a competitive market. The new commercials immerse viewers in the Sengoku period, showcasing tactical gameplay alongside comical elements like quirky cat food cans.

Developed in partnership with R/GA, the "Way of the Cat" campaign is a cinematic delight. After viewing it, you might just find yourself wanting to "be the cat, become the cat."

cinematic shot of a samurai yelling the cat food cans have been released“Celebrating 12 years of The Battle Cats, we're thrilled to redefine expectations and highlight the game's strategic depth. Our collaboration with R/GA pays homage to our roots while inviting new players to experience the tactical excitement in a novel way,” states Ponos' COO and Managing Director, Seiichiro Sano.

Need help optimizing your feline army? Check out our Battle Cats tier list for strategic guidance!

Ready to unleash your inner cat commander? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Join the community on Facebook for updates or visit the official website for more details.

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